![]() We also looked at the research of John Falk. We started out by examining at all the research we already had: audience demographics and evaluations. ![]() Q: Tell me more about how you structured the sprint.Ī: Our former education director facilitated, and I took second lead. The “I’m Here on a Date” guide to Phoenix Art Museum And we wanted to give these visitors a starting point. The one “with kids” was targeted at parents, and the last one (“on a date”) was an opportunity to have some fun! These were:īeing in Phoenix, we get a lot of first-time visitors, mostly tourists and snowbirds, as well as locals who visit a few times a year. Q: So you knew you wanted to frame the sprint around this notion of why a visitor is at the museum, but did you have a product in mind going into it?Ī: Well, we didn’t have a very robust digital infrastructure here, so we knew we wanted to create something analog, something printed that people could walk away with. We went into the sprint with some criteria for what we wanted to create: it should be informal, and concise, and respond to the notion of “I’m here.”Īnd when we brainstormed during our sprint, three main ideas came to us. The thought was that everyone would be a part of this, and we would finish the first iteration that day. We assembled a group of seven of us in the education division and put everything else aside. We felt it was critical to get out of the office, away from (office) dynamics. We ran the sprint off-site, at my (former) boss’s house. Running a sprint was a way to bring more voices to the table, and move quickly through a single project in one day. Museums are glaciers-they move really slowly. Q: Why did you chose to run a design sprint?Ī: The education director at the time was very interested in iteration and trying new approaches quickly. The why around a museum visit is really meaty. And that phrase stuck with us: “I am here.” The answer is that they want everyone to know why they are here. We were aiming to demystify what it means to go to a museum, so we asked ourselves, “Why do people come to museums? Why are they posting selfies and sharing the experience socially?” Our goal was to explore ways we could interact with visitors in a more informal way. Hance and Civic Space parks, Burton Barr Central Library, and more.Q: Tell me how the “I’m Here” gallery guides came about.Ī: We had just started a rebrand of the museum’s look and feel, and we wanted to set a new tone. Phoenix Art Museum is conveniently walkable from Central Phoenix neighborhoods and locations, including Downtown, Phoenix Convention Center, Roosevelt Row, Margaret T.Complimentary bicycle and skateboard lockups are located at the main entrance at Central Avenue and Coronado Road.Visit for more information and to plan your trip. The main entrance is approximately 0.25 mile north at Central Avenue and Coronado Road/Phoenix Art Museum Drive. Exit the Valley Metro bus stop located at Central Avenue and McDowell Road. ![]() Exit the Valley Metro light rail station at Central Avenue and McDowell Road.Complimentary visitor parking is available to the north of the main entrance. Continue north on Central Avenue and turn east (right) at the next traffic light at Coronado Road/Phoenix Art Museum Drive. Phoenix Art Museum will be located on the right. Continue on McDowell Road and turn north (left) at Central Avenue. Merge into the right lane and turn right (east) at McDowell Road. From the West Valley via I-10 East: Exit at 7th Avenue.Continue on McDowell Road and turn north (right) at Central Avenue. Merge into the left lane and turn left (west) at McDowell Road. From the East Valley via I-10 West: Exit at 7th Street.Travel east on McDowell Road to Central Avenue. From the South Valley via I-17 North: Exit at McDowell Road.Phoenix Art Museum will be located on the right, on the east side of Central. ![]()
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